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National Marshmallow Roasters Institute

A Virtual Think Tank!
Where we ponder all things Mallow and Roast in Peace.

Mr. Mallow - NMRI Logo

S'More News

Beach Fire and Campfire Regulations

In celebration of the 100th birthday of the National Park Service, we'll be roasting this summer at Golden Gate National Recreation Area, California. Beautiful, with firepits for barbecuing and roasting marshmallows. And close to everything San Francisco! Here's a link to the rules for fires on the beach.

Beach Fire and Campfire Regulations

Bryce Canyon, October 2015

October at Bryce Canyon, Utah is a great place for a nice warm fire. We saw many families roasting marshmallows and hotdogs at their campsites. Mike and Bill knew just how to build a wonderful fire, which was especially needed in October at Bryce.

Mike and Bill around the fire at Bryce Canyon, October 2015

It was cold at Bryce Canyon in October, but the fire was warm and marshmallows don't care about the cold!

Fire Pits and Bonfires on California Beaches

Despite efforts to close California beaches to bonfires and firepits, there are still many places along the coast to roast marshmallows. CaliforniaBeaches.com provides us a Map to beaches allowing bonfires or having firepits.

David and Sue roast marshmallows on Seabright Beach in Santa Cruz California. There are many other beaches along the beautiful California coast where you can get your roast on.

Newport Beach (CA) Fire Pits update

The Newport Beach City Council voted on January 13 to once again allow wood to be burned in some of the city's beach fire rings. This was a victory for marshmallow roasting families who for generations have enjoyed s'mores on the beaches of Southern California. Read about the new burning regulations here.

Roasting Marshmallow in Lava

From Yahoo News: Comes the story of volcano expert Simon Turner whose video of him using a tent pole to roast marshmallow over lava has gone viral. The crater is Marum crater in Ambrym, Vanuatu. Now I know where my next extended vacation for the NMR Institute will be!

From Yahoo News: Simon Turner sits by an active lava lake to roast a marshmallow. (YouTube/CatersTV)

Point Reyes / Mendocino, October 2014

Once again, Jerry spent a week in October on the Northern California coast to ponder all things Mallow. He was joined by KR Grace, who heads up the Bexley Ohio chapter of the NMRI, and a couple other seasoned backpackers from Ohio and Utah. The fires were perfect for roasting at Vandamme Campground in Mendocino, but were not allowed at Coast camp in Point Reyes National Seashore.

The wine tasting at Mazzocco Winery in Healdsburg was wonderful. If you like Zinfandel, this is the place. Thank you especially to winemaker Antoine Favero for the tour!

Mr. Mallow and the Roasters went to the Bridge School Concert in Mountain View on Saturday, 25 October where old friends Neil Young, Brian Wilson, Florence and the Machine and Soundgarden put on a great benefit for the kids at the school. Joining Neil this year also was Tom Jones, Nora Jones and many others. Will Mr. Mallow and the Roasters join them on-stage one of these years? Perhaps.

Paris, May 2014

Our NMRI President was in Paris to taste-test and evaluate marshmallows in the City of Light. The French take their marshmallows seriously, often having mallow tastings and wine paring events that attract some of the biggest names in entertainment.

Jerry blogged his whole trip with links to photos and comments on his daily activities over the two weeks in France. The bulk of his stay consisted of playing clubs with the band (Mr. Mallow and the Roasters) and hanging in the 7e Arrondissement, Paris. But travel plans took him to the eastern France cities of Metz and Homecourt and to the coast of Normandy, where Jerry paid his respects at the American cemeteries and the D-day beaches.

Big Sur Roast, 2013

We had our second annual Big Sur Roast at Lime Kiln State Park the second week of October 13-18. What perfect weather and a great turnout! Vice President, NMRI Mallow Research & Development, Ken (KR) Grace from Bexley Ohio was on hand to guide our fellow roasters. KR is the organizer of the annual Bexley Ohio Mallow Fest and the Schiller Park Master Roasters Event in German Village Ohio.

Roasting in Lime Kiln State Park, Big Sur

Roasting in Lime Kiln State Park, Big Sur, CA

Joining KR and Jerry (President, NMRI) were Bill Moore and Mike Burkley, two fine NMRI master roasters. As always, SmorStix were the roasting skewer of choice. Jerry had a quiver full of SmorStix for all roasters. This will be an annual October event!

California Fire Pits Threatened

Latest news from David Ruiz:  The Air Quality Board has issued a restrictive new law that would call for all firepits which are located within 700 feet of homes to be removed...this would keep most of Huntington beaches intact, and force the removal of all Newport Beach Pits. The city says they are open to new ideas ( gas etc..etc..). So right now we are waiting to see where things go. More information at: http://www.savethefirepits.com  

A new Gourmet Marshmallow to try!

The Juju Z. Treat Company is a recent find for us. And best of all, they sell their marshmallows online and in locations in and around Truckee California! I purchased  a couple bags of the Milk Chocolate stuffed Vanilla Marshmallows right at Northstar Ski Resort January 1, 2013 after skiing the mountain. Tara reviews a fresh bag of these and we've posted Tara's review here.

Subscribe to their newsletter and you are automatically entered to win gourmet marshmallow treats!

Thanks to Allison at SmorStix for giving us the heads up on these marshmallows!

Tara's Mallow Reviews!

From time-to-time, our esteemed NMRI Public Information Officer and Media Specialist, Tara, reviews scrumptious Marshmallow Products.

Her reviews are for:

Chocolate Stuffed Marshmallows, Juju Z Treat Co.

Plush Puffs Orange-Honey Marshmallows

Whole Foods Vanilla Bean Marshmallows

Trader Joe's Dark Chocolate Minty Mallows

World Marshmallow Roasting Record!

The Guiness World Marshmallow Roasting Record was set earlier this year in Marion County, Kansas. Read all about it and what you'll have to do to beat this phenomenal record.

One of the top 25 quintessential things to do ...

In and around Boston, that is. The Boston Globe names the 'What the Fluff?' Fluff Festival one of the top 25 things to do in 2013. Let's plan on it!

  • Saturday, September 28, 2013  (Raindate Sunday, September 29)

  • 3:00 pm to 7:00 pm

  • Union Square, Somerville, MA

Mt. Whitney Roast 2012

After 7 of 8 members of our climbing party scaled Mt. Whitney, we celebrated with a marshmallow roast.

Jesse and Matt schooled us in proper roasting technique. And yes, both made it to the top of Mt. Whitney earlier that day, fueled by S'mores of course. (That's Jesse wearing the official Mr. Mallow apron)

We love our SmorStix in the quiver!

Save the Fire Pits 2012 - We Did It !!!
(San Diego, CA)

San Diego has announced that it will fund the fire pits in the next city budget. We are good for 2012-2013! Big thanks to all of the supporters of this San Diego tradition!
As reported by:   http://www.savethefirepits.com/

Now we have a new challenge as also identified at the web site above.

The Candy Professor

The Candy Professor, Samira Kawash, PhD, provides the definitive write-up of a history of marshmallow roasting in Marshmallow Chronicles Part I and Part II. We certainly enjoyed the research and writing, and it makes us want to read about other candies and confections. Thank you, Professor!

Mallow Color Continuum
(Oslo, Norway) 

The Roasted Mallow Color Continuum was revised in Oslo, March 3rd, 2011 by the European Order of the Mallow and the President, NMRI. Note the "OOPS" color that the judges have determined to be a valid color, owing to the fact that so many of our roasters really like that charred, flaming taste.

Caren Slaughter, our newest member from Folsom California, enjoys her mallows crispy with an abundance of ash. We know she'll be delighted at the latest update to the Mallow Color Continuum above.

The Marshmallow Guy

Ever wish you had a Marshmallow Roasting Machine? Well Gary, The Marshmallow Guy, has just that for your catered events!

Gary - The Marshmallow Guy

We may have to make Gary an honorary member of the National Marshmallow Roasters Institute. His is just the kind of 0utside-the-Graham Cracker-Box thinking we applaud!

S'more-tini anyone?

Our esteemed Professor of Mallow Lore and Director of Foreign Affairs, Nancy Karasevich, has perfected her latest adult beverage ... the S'more-tini. We'll be ordering this at our favorite Malibu California hangout after a hard day roasting on the beach. Join us at the
Sunset Restaurant & Beach Bar.

Wipe the rim of a chilled martini glass with a lemon slice. Gently place the rim of the glass down into a bed of finely crushed graham crackers. Remove from crushed graham crackers and set aside.

Shake 1 1/2 oz Effen Vodka in ice.
Pour gently into the martini glass, being carefull not to disturb the graham cracker crumbs on the edge.

Garnish with two mini-marshmallows above one Trader Joe's, or other fine French Chocolate Truffle on a martini skewer.

Enjoy ... and have S'more!

Giant S'mores!
(Welcome our newest members: Jake & Megan!)

We have to try this at our Sacramento Marshmallow Festival! Have you seen the giant Campfire marshmallows in your grocery stores?

Campfire Giant Roasters
2" x 2" Giant Roasters

1. Place one whole Hershey's chocolate bar on a whole graham cracker.
2. Roast one of these giant roasters (on a SmorStix skewer).
3. Place the mallow on the Chocolate bar.
4. Cover with another whole graham cracker.

Mmmm..... S'mores!


Jerry Grinstead (Aka Mr. Mallow)

President and Director of Social Media
National Marshmallow Roasters Institute

Photo of President of NMRI - Jerry Grinstead
With my SmorStix skewer ready to roast!

Your email address and membership information will Never be turned over to the Department of Homeland Security, to any congressional commission, or to any of those deviants over at the National Hotdog Roasters Institute!
I promise.

Visit The NMRI Online Store
Marshmallow roasting can be a thirsty job. Get your official mug for hot chocolate, with mini-marshmallows of course!
Now you can stay hydrated during those vigorous roasts with your Official NMRI SIGG waterbottle! Just like the judges use!
The Official NMRI Mr.  Mallow Judges's hat: "When you just want to be taken seriously!" Official NMRI Judges Cap
Official NMRI wall clock You'll always know when it's time to roast with the official Mr. Mallow wall clock.
We carry all our marshmallows, chocolate bars and graham crackers in our NMRI tote bag.

Mmmmm ... S'mores!
Official NMRI tote bag

New products are being added all the time, so visit often! All profits are put back into the NMRI Virtual Think Tank to bring our Mallow Philosophy not just to you, but to roasters everywhere.


Join NMRI today!

It's secure using the PayPal donate button above, and still only $5 to become an esteemed lifetime member! (Heck! Mr. Mallow spent more than that on a gallon of gas in his Prius to get to the fire pits of San Diego in summer 2008)

Any amount is welcome, but for a mere $5 donation, we'll send you a laminated NMRI membership card and a welcoming letter from Mr. Mallow. The Membership Card identifies you as an official Mallow Roasting Judge Extraordinaire, whose decisions are foremost and final! We'll need your Name and address to mail it to you.

Sample Membership Card front below:


Don't have a PayPal account, but still want to join and get a membership card?
You can always just send a donation with your name and address by postal mail to:

Jerry Grinstead
NMR Institute Membership
6377 Parkcreek Circle
Citrus Heights, CA 95621


Official PayPal Seal

NMRI Quiver

The president's SmorStix Quiver, just right for the roasts on the beaches in Santa Cruz, CA, is shown below. It holds as many SmorStix roasting skewers as I need. I'll be wearing it as I pass out and collect skewers at our Marshmallow Roasts.

Do you know how hard it is to get a quiver and SmorStix through customs and security at International Airports. If it weren't for the fact that one of the agents at the airport in Tunis is an esteemed member of the NMR Institute, I might still be in that Tunisian jail cell!


A perfectly roasted mallow

Jerry roasts another perfect marshmallow

The NMR Institute Virtual Band!

Mr. Mallow & the Roasters band logo

Mr. Mallow's Golden Skewer
Award Winning web site!

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In the US: The NMR Institute © 2009 | All Rights Reserved
In Europe: IL'Institut  internationale des rôtissoires des Guimauves
© 2010 | Droits de reproduction et de diffusion réservés

Board Promotion

The NMRI board is proud to announce that Tara Melavic, RN, has been promoted to Vice-President and Safety of Roasting Consulting Nurse. Tara will retain her position as Public Information Officer and Media Specialist until a qualified candidate for the position is found. (Who says becoming a nurse doesn't have its perks?)

Annual Bexley Chapter Roast
(Bexley, OH)

The Annual Bexley Ohio Chapter Roast - last June 19th was a roasting success! And it's coming up once again this June.

KR at the Bexley Chapter Roast in June

Yes. Ken Grace will once again host the sanctioned NMRI event in Bexley Ohio. He's our Vice-President, Research and Development at the Columbus Ohio NMRI Institute. As usual this will be a potluck, campout and of course, Marshmallow Roast!